The Virtuous Difference

• 18.5% increase in year-over-year giving
• 14.5% increase in email open rates

Top Challenges RMHC Wichita Needed to Address:

• Improving organizational efficiency at scale as a small team with limited resources
• Unifying data across silos to make strategic decisions more confidently
• Partnering with a trusted CRM with robust security and privacy features

A Legacy CRM with Limited Data Insights and Security Concerns

As a small nonprofit with limited resources, Ronald McDonald House Charities (RMHC) Wichita hoped technology would help it maximize its resources, but instead, its CRM held it back.

While offering extensive features, its legacy platform was neither intuitive nor user-friendly. Data in the system was hard to read and evaluate, preventing access to the data-driven insights needed to inform strategy and fuel growth. The team resorted to using external spreadsheets to organize its fundraising efforts, but this approach was inefficient and hindered cross-team collaboration and transparency.

Moreover, striving to be good stewards of its constituents’ information, RMHC in Wichita found its system’s privacy and security issues unacceptable. It became clear it needed a solution that prioritized data security for nonprofits, empowering the team to make data-driven decisions and streamline operations.

A Responsive Dashboard to Empower Decision-Making

RMHC Wichita found that Virtuous met all of its needs. Despite the challenges of transitioning to a new system, Virtuous made the process straightforward with exceptional support, allowing it to seamlessly transfer about 40 years’ worth of data. 

Designed for ease of use, Virtuous enabled all team members, regardless of technical skill, to access relevant data, track KPIs, and export necessary reports. The team moved from relying on external tools for data management to leveraging Virtuous as a responsive platform for collaboration.

Virtuous’ Responsive Dashboard was a particularly valuable feature for RMHC of Wichita. As a small team with limited capacity, it valued the dashboard’s ability to provide a clear overview of its organization’s health and metrics. This insight made it possible for the team to make data-informed decisions around segmentation, benchmarks, marketing strategies, and more while maximizing resource allocation.

Additionally, Virtuous’ advanced privacy and security measures gave RMHC Wichita much-needed confidence around the safety and integrity of its data. With powerful capabilities and robust data protections, Virtuous proved to be a reliable and invaluable partner.

Streamlined Communication That Led to Higher Donor Engagement

As an organization relying on staff, board members, and volunteers, RMHC Wichita recognized the need for a unified communication system to prevent overlap, such as members from different departments contacting the same donor without visibility into prior or future communications.

Virtuous enabled the team to add notes to contact records and use other collaborative tools to provide transparency in its outreach efforts. As a result, RMHC Wichita can now ensure coordinated communication among team members and build stronger personal relationships with donors through multichannel engagement, leading to an 18.5% lift in giving year-over-year.

By leveraging Virtuous’ data-driven insights, the team also improved its ability to segment donors by giving status—first-time, recurring, or lapsed. With opportunities to predict trends and refine marketing outreach, its efforts resulted in a 14.5% increase in email open rates.