Connect with all donors personally
Optimize action with real-time data
Use multiple channels to reach donors
Make online giving more personal
Personalize events for better results
Insights to retain and engage donors
Business intelligence and analytics
Custom online giving experiences
Mobilize volunteers to grow your mission
Deliver powerful, modern donor management that increases your impact
Increase ROI with a HIPAA-compliant platform designed to unlock growth
Strengthen your institution to build long-term alumni engagement
Engage, personalize, and steward your community and cause
Your one tool to recruit, engage, and connect supporters with your mission
Curate supporter experiences from registration to cultivation
See what success with Virtuous looks like
The responsive approach builds trust and loyalty through personalized engagement
Virtuous gives you the CRM, fundraising, volunteer, and marketing tools you need
Virtuous is a software company committed to helping nonprofits grow generosity
We’re here to make sure you get the most from your technology investment
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Thought leadership, tips, and tricks for donor engagement
Insights, trends, and in-depth analysis
Where nonprofit leaders come to talk
Guides, reports, and best practices
Learn, network, and grow with us
Learn how to use Virtuous and prove your expertise
Virtuous is designed for growth. The platform is intuitive and easy to learn, but integrated marketing and automation tools sets it apart from the competition.
Virtuous | Blackbaud | |
---|---|---|
Overall Rating | ||
Overall Rating | | |
Ease of use | ||
Ease of use | 8.5 | 7.4 |
Quality of support | ||
Quality of support | 8.4 | 7.5 |
Automation | ||
Automation | 8.2 | 6.4 |
Reporting | ||
Reporting | 8.2 | 6.7 |
Customization | ||
Customization | 8.2 | 6.5 |
Email marketing | ||
Email marketing | 8.7 | 6.1 |
Has the product been a good partner in doing business? | ||
Has the product been a good partner in doing business? | 8.8 | 7.6 |
Today’s nonprofits need a more dynamic nonprofit CRM that goes beyond just collecting and storing data. Leveraging Raiser’s Edge fundraising and marketing tools means adding Luminate and exporting to another tool. The result is more costs and a disconnected donor experience.
Virtuous offers a suite of built-in email and marketing tools for a responsive multichannel experience—all without the additional cost. Plus, our automation tools enable you to create donor journeys that you set up once and then monitor and adjust as needed.
While Raiser’s Edge promotes automation capabilities, it only offers task automation, which means you’re still spending a chunk of time on administrative tasks.
With built-in automation tools, Virtuous quickly becomes the cheapest employee you’ll ever hired. Organizations that switched to Virtuous say that they have dramatically cut down their admin work while providing donors with a real-time, personalized experience based on donor behavior.
Being a fundraiser necessitates a certain level of tech-savviness, which means you need a reliable and responsive tech partner. Despite Blackbaud’s decades-long presence in the industry, its customer support is notoriously lackluster, with long wait times and delayed responses.
At Virtuous, we believe in the value of our partnership. That’s why every organization we work with gets a designated account manager. This dedicated support means you have a consistent point of contact who will respond promptly to your unique needs.
As cybercriminals become more sophisticated, you need a nonprofit CRM that prioritizes compliance and security. Unfortunately, Blackbaud’s lax data security measures led to the compromise of millions of donor records.
Ensuring the safety and security of your donor data is our highest priority, which is why we run entirely on the Microsoft Azure Cloud Platform. As such, we have above industry-standard compliances and certifications, such as SOC 1, 2, and 3, PCI, and HIPAA.
RE7 is the discontinued version of Raiser’s Edge. While Blackbaud now promotes NXT, it still has usability issues. Staff often get frustrated as changes in RE7 don’t always sync with the NXT view and vice versa, causing confusion and inefficiency.
Virtuous’ user-friendly interface can be customized to suit any team member’s needs. With resources like Virtuous Academy, new users can quickly learn the basic functionalities and get up to speed in no time.
"Our experience at AmPhil has been that nonprofits ready to start thinking like the world’s most successful businesses find Virtuous to be the platform—and partner—they need."
"Virtuous clearly has nonprofit best practices baked into its core. They're thinking about how nonprofits can leverage for profit strategies at every turn."
"I love Virtuous because of how intentionally they've designed their platform to allow ministries and other nonprofits to engage with supporters in highly personalized, scalable, and responsive ways. When I'm asked for referrals to CRM platforms, Virtuous is always #1."
“I have worked with Virtuous from two sides: as an end-user... and as a partner doing strategic implementations... The impact and benefits that Virtuous provides cannot be overstated. Truly, there is no better offering or company in this space.”