Education Nonprofit Virtuous Benchmark Report 2024
Nonprofit Benchmarks

Help your education nonprofit retain donors and optimize fundraising efforts

Unlock Key Insights to Boost Donor Retention and Drive Growth in 2024

The 2024 Virtuous Education Benchmark Report provides essential insights for nonprofits looking to grow and strengthen donor relationships. Packed with data from top-performing organizations, this report is packed with actionable strategies to improve donor retention, recurring giving, and overall fundraising performance.

  • Donor Retention is Improving: Strong donor retention performance allows the organization to not only retain revenue but also opens up new opportunities to grow giving.
  • Education Gift Amounts on Top: The average and median gift amounts to education organizations are above other sectors such as faith, healthcare, and human services.
  • Recurring Giving Missed Opportunity: Recurring gift donors have higher retention rates, higher lifetime value, and can help stabilize the entire fundraising program.
  • Donor Expansion Key to Growth: If retaining donors is key to keeping revenue, then donor expansion is key to growing revenue.


Ready to take your nonprofit’s fundraising to the next level? Download the 2024 Education Benchmark Report now and start driving sustainable growth!

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer