2024 human services nonprofit benchmark report
Nonprofit Benchmarks

Help your Human Services nonprofit retain donors and optimize fundraising efforts

Unlock Key Insights to Boost Donor Retention and Drive Growth in 2024

The 2024 Virtuous Human Services Benchmark Report provides essential insights for nonprofits looking to grow and strengthen donor relationships. Backed by data from 161 mid-sized U.S. Human Services nonprofits, this report is packed with actionable strategies to improve donor retention, recurring giving, and overall fundraising performance.

  • Boost Donor Retention: See how top-performing nonprofits retain up to 61% of their donors and build long-term support.
  • Increase Recurring Giving: Discover how a strong monthly giving program can create a predictable revenue stream and increase donor lifetime value.
  • Optimize Gift Sizes: Learn how organizations are using AI-driven solutions to increase average gift sizes by up to 15%.
  • Balance Your Donor Portfolio: Find out how to build a balanced donor base with small, mid-level, and major donors to reduce risks and maximize growth.


Ready to take your nonprofit’s fundraising to the next level? Download the 2024 Human Services Benchmark Report now and start driving sustainable growth!

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer