Product
Responsive Fundraising Platform

Nonprofit CRM

Connect with all donors personally

Marketing and Email

Use multiple channels to reach donors

Online Giving

Make online giving more personal

Fundraising Automation

Optimize action with real-time data

Donor Signals

Insights to retain and engage donors

Event Registration

Personalize events for better results

Popular Features

Virtuous BI New

Letters on Demand

Virtuous SMS

Wealth Data

Social Insights

Apps + Integrations
More from Virtuous

Mobilize volunteers to fill mission-critical needs

Seamlessly deploy custom online giving experiences

Enterprise-grade business intelligence and analytics
Solutions

For Nonprofit Teams

Development Teams

Improve the donor experience with data-driven journeys tailored to each supporter.

Event Teams

Manage events that transform your supporters into lifelong advocates.

Marketing Teams

Reach your supporters across all platforms with personalized engagement.

Volunteer Teams

Effortlessly manage, recruit, and engage volunteers.

Platform Overview
Explore how Virtuous helps transform givers into lifelong supporters.
Customers

Success Stories

Human Services

Deliver powerful, modern donor management that increases your impact

Education

Strengthen your institution to build long-term alumni engagement

Animal Welfare

Your one tool to recruit, engage, and connect supporters with your mission

Healthcare

Increase ROI with a HIPAA-compliant platform designed to unlock growth

Faith & Ministries

Engage, personalize, and steward your community and cause

Arts & Cultural

Curate supporter experiences from registration to cultivation

Customer Stories
See what success with Virtuous looks like
Why Virtuous

The Virtuous Difference

Responsive Fundraising

The responsive approach builds trust and loyalty through personalized engagement

Committed To Your Success

We’re here to make sure you get the most from your technology investment

Our Purpose & Values

Virtuous is a software company committed to helping nonprofits grow generosity

Onboarding and Migration

Our team ensures a smooth transition so you can focus on growing your nonprofit's impact.

Virtuous Partners
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Resources
Learn and Grow

Resource Center

Blog

Nonprofit Benchmarks

Webinars & Events

Reports & Guides

Newsletter

Podcast

Thought Leaders

Compare Virtuous

Virtuous Academy
Featured Resources

2024 Nonprofit Benchmark Report
Insights to help your nonprofit grow, boost engagement, and drive impact

Top 5 Reasons to Choose Virtuous
Discover why Virtuous is the smarter Blackbaud Raiser's Edge alternative.
Pricing
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T. Clay Buck, CFRE

T. Clay Buck is the founder and consultant at TCB Fundraising, where he partners with nonprofits to elevate their fundraising efforts. With a career spanning roles from Development Coordinator to Chief Development Officer, Clay has expertise in annual funds, capital campaigns, and data-driven prospect development. A Certified Fund Raising Executive (CFRE) and AFP Certified Master Trainer, he teaches fundraising at the University of Nevada, Las Vegas, and is passionate about blending storytelling with data to inspire donors.

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!

August 15, 2024

5 Crucial Fundraising KPIs Every Nonprofit Needs

If you put 10 fundraisers (bonus points if they’re consultants) in a room and ask them to list the crucial fundraising KPIs every nonprofit should measure, you’ll get 8,982 recommendations.

August 9, 2024

T. Clay Buck Data Quality ROI

Data Quality ROI: How to Convince Leadership It Matters

There is a lot to be said for getting out of the office and into the community to meet and talk with donors directly. But how we manage the data

August 2, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly

July 26, 2024

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!

August 15, 2024

5 Crucial Fundraising KPIs Every Nonprofit Needs

If you put 10 fundraisers (bonus points if they’re consultants) in a room and ask them to list the crucial fundraising KPIs every nonprofit should measure, you’ll get 8,982 recommendations.

August 9, 2024

T. Clay Buck Data Quality ROI

Data Quality ROI: How to Convince Leadership It Matters

There is a lot to be said for getting out of the office and into the community to meet and talk with donors directly. But how we manage the data

August 2, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly

July 26, 2024

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

Schedule a Demo

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”

Todd Shinabarger

Chief Information Officer