Product
Responsive Fundraising Platform

Nonprofit CRM

Connect with all donors personally

Marketing and Email

Use multiple channels to reach donors

Online Giving

Make online giving more personal

Fundraising Automation

Optimize action with real-time data

Donor Signals

Insights to retain and engage donors

Event Registration

Personalize events for better results

Popular Features

Virtuous BI New

Letters on Demand

Virtuous SMS

Wealth Data

Social Insights

Apps + Integrations
More from Virtuous

Mobilize volunteers to fill mission-critical needs

Seamlessly deploy custom online giving experiences

Enterprise-grade business intelligence and analytics
Solutions

For Nonprofit Teams

Development Teams

Improve the donor experience with data-driven journeys tailored to each supporter.

Event Teams

Manage events that transform your supporters into lifelong advocates.

Marketing Teams

Reach your supporters across all platforms with personalized engagement.

Volunteer Teams

Effortlessly manage, recruit, and engage volunteers.

Platform Overview
Explore how Virtuous helps transform givers into lifelong supporters.
Customers

Success Stories

Human Services

Deliver powerful, modern donor management that increases your impact

Education

Strengthen your institution to build long-term alumni engagement

Animal Welfare

Your one tool to recruit, engage, and connect supporters with your mission

Healthcare

Increase ROI with a HIPAA-compliant platform designed to unlock growth

Faith & Ministries

Engage, personalize, and steward your community and cause

Arts & Cultural

Curate supporter experiences from registration to cultivation

Customer Stories
See what success with Virtuous looks like
Why Virtuous

The Virtuous Difference

Responsive Fundraising

The responsive approach builds trust and loyalty through personalized engagement

Committed To Your Success

We’re here to make sure you get the most from your technology investment

Our Purpose & Values

Virtuous is a software company committed to helping nonprofits grow generosity

Onboarding and Migration

Our team ensures a smooth transition so you can focus on growing your nonprofit's impact.

Virtuous Partners
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Resources
Learn and Grow

Resource Center

Blog

Nonprofit Benchmarks

Webinars & Events

Reports & Guides

Newsletter

Podcast

Thought Leaders

Compare Virtuous

Virtuous Academy
Featured Resources

2024 Nonprofit Benchmark Report
Insights to help your nonprofit grow, boost engagement, and drive impact

Top 5 Reasons to Choose Virtuous
Discover why Virtuous is the smarter Blackbaud Raiser's Edge alternative.
Pricing
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Mckenna Bailey

Mckenna Baley is a writer and content marketer. She has written pop culture pieces for SheKnows, website copy for retail and B2C brands, as well as email marketing, educational content, and other content for SaaS, higher education, and other B2B brands.

Responsive Fundraising helps nonprofits stay agile during times of change.

5 Tips For Responsive Nonprofits in Times of Change

Explore how responsive fundraising helps nonprofits remain agile in a rapidly evolving landscape.

November 17, 2020

marvin-meyer-SYTO3xs06fU-unsplash-scaled

Virtuous Automation: A Game-Changer for Growth

Discover how Virtuous Automation enhances nonprofit growth with personalized engagement and real-time data insights.

October 19, 2020

pexels-fauxels-3184338-scaled

4 Actions Responsive Nonprofits Take to Ensure Growth

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First is the response phase, where we each

June 5, 2020

pexels-andrea-piacquadio-3823488-scaled

How Responsive Fundraising Helps Turn Customers into Long-Term Donors

Discover key strategies for turning customers into loyal donors using responsive fundraising techniques for lasting engagement and support.

April 29, 2020

pexels-artem-podrez-4492135-scaled

Virtuous Web Listener: Boost revenue with tracking pixels

Learn how tracking pixels enhance nonprofit fundraising by optimizing donor engagement and campaign effectiveness with actionable insights.

March 19, 2020

Virtuous Joins The Giving Institute

It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We’ve added unprecedented features to our product suite. And most recently, we are proud to

February 26, 2020

pexels-pixabay-533446

Nonprofits: Use Responsive Marketing on Social Media

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a

February 6, 2020

pexels-jopwell-2422287-scaled

How Responsive Fundraisers Serve Donor Happiness and Humanity

Learn how responsive fundraisers enhance donor happiness and humanity, creating lasting connections and impact.

January 27, 2020

Responsive Fundraising helps nonprofits stay agile during times of change.

5 Tips For Responsive Nonprofits in Times of Change

Explore how responsive fundraising helps nonprofits remain agile in a rapidly evolving landscape.

November 17, 2020

marvin-meyer-SYTO3xs06fU-unsplash-scaled

Virtuous Automation: A Game-Changer for Growth

Discover how Virtuous Automation enhances nonprofit growth with personalized engagement and real-time data insights.

October 19, 2020

pexels-fauxels-3184338-scaled

4 Actions Responsive Nonprofits Take to Ensure Growth

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First is the response phase, where we each

June 5, 2020

pexels-andrea-piacquadio-3823488-scaled

How Responsive Fundraising Helps Turn Customers into Long-Term Donors

Discover key strategies for turning customers into loyal donors using responsive fundraising techniques for lasting engagement and support.

April 29, 2020

pexels-artem-podrez-4492135-scaled

Virtuous Web Listener: Boost revenue with tracking pixels

Learn how tracking pixels enhance nonprofit fundraising by optimizing donor engagement and campaign effectiveness with actionable insights.

March 19, 2020

Virtuous Joins The Giving Institute

It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We’ve added unprecedented features to our product suite. And most recently, we are proud to

February 26, 2020

pexels-pixabay-533446

Nonprofits: Use Responsive Marketing on Social Media

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a

February 6, 2020

pexels-jopwell-2422287-scaled

How Responsive Fundraisers Serve Donor Happiness and Humanity

Learn how responsive fundraisers enhance donor happiness and humanity, creating lasting connections and impact.

January 27, 2020

pexels-charlotte-may-5966011-scaled

3 Critical Elements of Responsive Fundraising

Discover the three pivotal elements of responsive fundraising to enhance donor engagement and maximize impact.

November 15, 2019

pexels-fauxels-3184429-scaled

Marketing Automation Tips for Better Fundraising

Uncover marketing automation tips to boost your nonprofit’s fundraising efforts and build stronger donor relationships.

November 13, 2019

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

Schedule a Demo

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”

Todd Shinabarger

Chief Information Officer